The universes below are specifically designed for targeting voters likely to participate in the upcoming 2026 Primary election and can also be used to plan for 2026 General and 2028 elections. They reference the most relevant election vote history, registration dates, and other data to predict degrees of turnout behavior. Universes 26P1 through 26P9A expand incrementally as each successive universe adds the next best layer of additional likely voters.
- Universes 26P1 thru 26P6 include higher propensity voters, focusing more on Primary elections with a limited number of high propensity midterm voters included, that would be ideal for down ballot races and planning for the 2026 or 2028 Primary (Good for expensive mailers).
- Universes 26P7 thru 26P8B include high to mid propensity voters focusing on both Primary and midterm General elections that are ideal for the 2026 General (Good for mail/walk/phone/email/digital).
- Universes 26P9 thru 26P9A are good overall high to lower propensity universes for the November 2024 General, or any broadly targeted outreach (Good for all types of voter outreach mail/walk/phone/email/digital).
- Universes 26PGOTV thru 26PWRAP include only lower to mid propensity voters (Good for GOTV programs because they are limited to voters who are newer, younger, or less likely to vote in this election).
26P1: [(Voted both 6/22 & 3/24), Or (Registered since 6/22 and voted both of 11/22 and 3/24), Or (Registered since 11/22 and voted 3/24)] & to qualify for universe voter had to have voted 11/24 or any 2025 election or Re-Registered since 11/24.
26P1E: [Any 26P1 voter, plus any Equity Base Universe voter in 26P2].
26P2: [(Voted at least 2 of 6/18, 6/22 or 3/24), Or (Registered since 6/22 and voted both of 11/22 and 3/24), Or (Registered since 11/22 and voted 3/24)] & to qualify for universe voter had to have voted 11/24 or any 2025 election or Re-Registered since 11/24.
26P2E: [Any 26P2 voter, plus any Equity Base Universe voter in 26P3].
26P3: [(Voted at least 2 of 6/18, 3/20, 6/22 or 3/24), Or (Voted both of 11/22 and 3/24), Or (Registered since 6/22 and voted 3/24)] & to qualify for universe voter had to have voted 11/24 or any 2025 election or Re-Registered since 11/24.
26P3E: [Any 26P3 voter, plus any Equity Base Universe voter in 26P4].
26P4: [(Voted at least 1 of 6/18 or 6/22), Or (Voted at least 2 of 3/20, 11/22 or 3/24), Or (Registered since 6/22 and voted 3/24)] & to qualify for universe voter had to have voted 11/24 or any 2025 election or Re-Registered since 11/24.
26P4E: [Any 26P4 voter, plus any Equity Base Universe voter in 26P5].
26P5: [(Voted at least 1 of 6/18, 6/22 or 3/24), Or (Voted both of 3/20 and 11/22), Or (Registered since 11/20 and voted both 9/21 and 11/22)] & to qualify for universe voter had to have voted 11/24 or any 2025 election or Re-Registered since 11/24.
26P5A: [Any 26P5 voter, plus any (DEMplus or REPplus) that registered since 3/24 and voted 11/24].
26P6: [(Voted at least 1 of 6/18, 3/20, 6/22 or 3/24), Or (Voted at least 2 of 11/18, 9/21 or 11/22)] & to qualify for universe voter had to have voted 11/24 or any 2025 election or Re-Registered since 11/24.
26P6A: [Any 26P6 voter, plus any (DEMplus or REPplus) that registered since 3/24 and voted 11/24].
26P7: [(Voted at least 1 of 6/18, 11/18, 3/20, 6/22, 9/21, 11/22 or 3/24)] & to qualify for universe voter had to have voted 11/24 or any 2025 election or Re-Registered since 11/24.
26P7A: [Any 26P7 voter, plus any (DEMplus or REPplus) that registered since 3/24 and voted 11/24].
26P7B: [Any 26P7A voter, plus any voter that Registered since 11/24 using an Active Registration method].
26P8: [(Voted at least 1 of 6/18, 11/18, 3/20, 6/22, 9/21, 11/22 or 3/24), Or (Registered since 11/22 and voted 11/24)] & to qualify for universe voter had to have voted in any 2024 election, any 2025 election or Re-Registered since 11/24.
26P8A: [Any 26P8 voter, plus any voter that Registered since 11/24 using an Active Registration method].
26P8B: [Any 26P8 voter, plus any voter that Registered since 11/24].
26P9: [(Voted at least 1 of 9/21, 11/22, 3/24 or 11/24), Or (Registered since 11/24)]. ((nflags 1 18P,20P,22P,18G & R24G | nflags 1 21s,22g,24p,24g | r24g) & clean)
26P9A: [(Voted at least 1 of 9/21, 11/22, 3/24 or 11/24), Or (Registered since 3/24)].
26PGOTV: Only mid and low propensity voters from 26P9A, EXCLUDING ANY high propensity voter in 26P4.
26PWRAP: Only mid and low propensity houses with voters from 26P9A, EXCLUDING ANY HOUSES with at least 1 high propensity voter in 26P4.
- All of the above likely voter universes exclude any voters we have identified as deceased or moved from their current residential address
- “Registered since” is defined as a voter with a registration date after the 15 day close of registration for a given election date.
- “Active Registration Method” includes voters who last method of registration was pro-active, such as online, or going to find a paper form and mailed it in. By showing that they are taking active steps to register they are signaling that it matters to them and we have seen higher turnout from these voters.
- “Equity Base universe voters” include minority voters, renters and younger voters who are typically more transient, susceptible disenfranchisement or likely to fall off and re-register between elections.