Data Fields Descriptions – PDI Help Center

Homeowner – Matched by PDI to each county assessor file. This data is updated 1-12 times per year depending on the county.
Apartment Renters – Address with unit # and not matched to the county assessor file.
Mobile Home Resident – Based on PDI data and IDs acquired by your campaign.
P.O. Boxes – Identifies voters who receive their mail in PO Box.
Dwelling w/Unit Number – Any residence address containing a unit number.
Gated - Based on IDs acquired by your campaign.
National Change of Address – Matched to the current NCOA File. This file is updated every 2-3 weeks.
Moved – This information is based on IDs acquired by your campaign.

Party Options

All Parties – All voters in your account geography.
Democrat – Voter Registered as Democrat.
Republican – Voter Registered as Republican.
Decline to State – Voter Registered as Declined to State.
American Ind – Voter Registered as American Independent.
Green – Voter Registered as Green.
Peace & Freedom – Voter Registered as Peace and Freedom.
Libertarian – Voter Registered as Libertarian.
Natural Law – Voter Registered as Natural Law.
Reform – Voter Registered as Reform.
Misc – Voter Registered as a miscellaneous party that is not listed above.
Dem Plus – Includes all Democrats as well as non-Democrats who have contributed to Dem/Progressive causes or requested a Democratic Party primary ballot.
Rep Plus – Includes all Republicans as well as non-Republicans who have contributed to Republican/Conservative causes or requested a Republican Party primary ballot.
Ind – Non-partisan designation such as Decline to State and American Independent.
MPL – Minor Party Liberal…Green, Natural Law, Peace & Freedom
MPC – Minor party Conservative…Reform and Libertarian
Pure Dem – All voters in house are Democrats
Single Dem – One voter in house and registered as Democrat.
2+ Pure Dem – Two or more voters in house and all Democrats
Pure Rep – All voters in house are all Republicans.
Single Rep– One voter in house and registered as Republican.
2+ Pure Rep – Two plus voters in house and all Republicans
Pure Ind – All voters in house are Independents
Single Ind – One voter in house and registered as one of the Independent parties
2+ Pure Ind – Two or more voters in house and all Independents.
Pure MPC – All voters in house are all Minor Party Conservative.
Pure MPL – All voters in house are all Minor Party Liberal.
Dem in House – At least one Democrat in house.
Rep in House – At least one Republican in house.
Ind in House – At least one Independent in house.
MPL in House – At least one Minor Party Liberal (MPL) in House.
MPC in House – At least one Minor Party Conservative (MPC) in house.
Mixed Dem/Rep – At least 1 Democrat and at least 1 Republican in house.
Mixed Dem/Ind – At least 1 Democrat and at least 1 Independent in house.
Mixed Dem/MPL – At least 1 Democrat and at least 1 MPL in house.
Mixed Rep/Ind – At least 1 Republican and at least 1 Independent in house.
Mixed Rep/MPC – At least 1 Republican and at least 1 MPC in house.
Was a Democrat – This option identifies voters who have been registered as a Democrat within the last 5 years but are NOT currently registered as a Democrat.
Was a Republican – This option identifies voters who have been registered as a Republican within the last 5 years but are NOT currently registered as a Republican.
Was a DTS / Other – This option identifies voters who have been registered as a Declined to State / Other Party within the last 5 years but is currently registered as a Democrat or Republican.
Req. Rep Ballot – This option restricts the vote history parameters to primary election where a voter requested a Republican ballot. This option should only be used with non-primary election cycles. The objective for this option is to identify party preference for Declined to State voters.
Req. Dem Ballot – This option restricts the vote history parameters to primary election where a voter requested a Democratic Party ballot. This option should only be used with non-primary election cycles. The objective for this option is to identify party preference for Declined to State voters.
Req. Other Ballot – This option restricts the vote history parameters to primary election where a voter requested a non-partisan ballot. This option should only be used with non-primary election cycles. The objective for this option is to identify party preference for Declined to State voters.

Ethnicity

Foreign Born – Born outside the U.S.
U.S. Born – Born in the U.S.
Born in Latin America – Born in a Latin American country.
Born in Eastern Asia – Born in Eastern Asian country.
Born in Cuba – Born in Cuba.
African American – ID’d African American Precinct.
Asian – Asian surname or born in an Asian country.
Latino – Spanish surname or born in a Latin country.
Arabic – Arabic surname or born in the Middle East.
Armenian – Armenian surname.
Chinese – Chinese surname or born in China.
East Indian – East Indian surname or born in India.
Filipino – Filipino surname or born in the Philippines.
Greek – Greek surname or born in Greece.
Italian – Italian surname or born in Italy.
Japanese – Japanese surname or born in Japan.
Jewish – Jewish surname.
Korean – Korean surname or born in Korea.
Pacific Islander – Pacific Islander surname or born in a Pacific Islander country.
Persian – Persian surname or born in Iran.
Portuguese – Portuguese surname or born in Portugal.
Russian – Russian surname or born in Russia.
Southeast Asian – Southeast Asian surname or born in Southeast Asia.
Vietnamese – Vietnamese surname or born in Vietnam.
Chinese / Korean – Surname that can be Chinese or Korean.
Chinese / Vietnamese – Surname that can be Chinese or Vietnamese.
Chinese / Korean / Vietnamese – Surname that can be Chinese, Korean or Vietnamese.
AsianAnglo – Surname that can be Asian or Anglo.
Chinese Language – Requested election info Chinese.
Spanish Language – Requested election info in Spanish.
Vietnamese Language – Requested election info in Vietnamese.
Korean Language – Requested election info in Korean.
Japanese Language – Requested election info in Japanese.
Tagalog Language – Requested election info in Tagalog.

Contact Voters With

All Phones – Includes a land-line (home) phone number or wireless phone number (cell phone) with identified bad numbers removed.
Home Phone – Has land-line (home) phone number. May or may not have a wireless phone number.
Mobile Phone – Has wireless phone number (cell phone). May or may not have a home phone number.
Home & Mobile Phone – Has both land-line and wireless phone number.
Home Phone (No Mobile) – Has a land-line phone number but does not have a wireless number.
Mobile Phone (No Home) – Has a wireless phone number but does not have a land-line phone number.
Accessible (Non-Gated) Homes – This field is based on your campaign’s identification of walkable precincts classified in the Precinct Management page.
All Emails – Has email from the registrar voter file or commercial source.
Voter Files Email – Has email from the registrar voter file combined with proprietary emails acquired by your campaign. Commercial emails can be purchased and added to this option count.
Commercial Emails Only – Has commercial emails that are available for purchase from Political Data Inc. These emails are different from the registrar emails available in the system. Due to licensing fees, commercial emails are not part of your standard data package. Please contact your PDI account representative for more information on purchasing commercial emails.
Read Email – Verified Read of an email.
Clicked Email – Messages that received at least one click.
Unsubscribed Email – Unsubscribed after receiving a message.
Has Twitter - Has a Twitter account associated with their voter file.
Has Facebook - Has a Facebook account associated with their voter file.

Age

Range of Age – Enter Date range. For greater than and less than parameters, users only need to enter one date. For example, Age => 45 can be entered by typing “45” in the From field. The To field can remain blank.
No Age – Allow voters without an assigned age to be included in a count. Open-ended counts will automatically include “No Age” voters. These are voters who usually have a registration date prior to 1980 and should be grouped with senior voters.

Gender

Female – Female voter.
Male – Male voter.
Unknown – Gender unknown.
Male in HH – At least 1 male in house.
Female in HH – At least 1 female in house.
No Male in HH – No males in house.
No Female in HH – No females in house.

Reg Dates

Date From - The earliest date an individual has last registered.
Date To - The latest date an individual has last registered.
Registration Univ - Allows you to query for PDI predefined registration universes.

Comments

The Comments section allows you to query for voters with comments that contain specific words or phrases. If you would like to query for all voters with comments, activate the "Everyone With a Comment" check box.

Birthday Sends

The Birthday Sends section contains a drop-down menu that makes it easy to identify voters who will be celebrating a birthday in the next day, week, or month. This is mostly used to send birthday cards and emails.

Miscellaneous Information

The Miscellaneous Information section contains miscellaneous information for voters or households based on recorded flags for the default candidate/ballot measure question.

Lawn Sign
Lawn Sign (not delivered)
Volunteer (based on campaign ID)
Donor (Based on Campaign ID)
Is Dead (Based on government records and /or Campaign ID)

Birthplace

The Birthplace section contains information identifying a voter’s birthplace based on their voter registration application. You can query voters by state or country of origin.

House Party Type

The House Party Type field examines the party registration of an entire household and classifies by unique combination of party registration. Using the party profile of a voter’s household has been a well-established practice in political targeting for decades.

1 DEM (Democrat)
1 MPC* (Minor Party Conservative)
1 MPL* (Minor Party Liberal)
1 NP* (Non-Partisan)
1 REP (Republican)
2+ Pure DEM (2 or more voters in the household. All Democrats)
2+ MPC (2 or more voters in the household. All Minor Party Conservatives)
2+ MPL (2 or more voters in the household. All Minor Party Liberals)
2+ NP (2 or more voters in the household. All Non-Partisan)
2+ REP (2 or more voters in the household. All Republicans)
Dem & MPC
Demo & MPL & MPC
Dem & MPL
Dem & NP
Dem & NP & MPC
Dem & NP & MPL & MPC
Dem & NP & MPL
Dem & Rep & MPC
Dem & Rep & MPL & MPC
Dem & Rep & MPL
Dem & Rep & NP & MPC
Dem & Rep & NP & MPL
Dem & Rep & NP
Dem & Rep
MPL & MPC
NP & MPC
NP & MPL & MPC
NP & MPL
Rep & MPC
Rep & MPL & MPC
Rep & MPL
Rep & NP & MPC
Rep & NP & MPL & MPC
Rep & NP & MPL
Rep & NP * MPC (Minor Party Conservative) = Libertarian, Reform
MPL (Minor Party Liberal) = Peace & Freedom, Green, Natural Law * NP (Non-Partisan) = Decline to State, American Independent, Misc.

Geo-Demo Cluster

The Geo-Demo Cluster section contains geographic – demographic clustering information based on census track information.

Married /Parents /Other

Likely Married
Likely Parents
Neighborhood – Family Mix
Neighborhood Households with Kids
Neighborhood Households without Kids

Number of Voters in a House

The Numbers of Voters in a House section allows a user to select voters based on the total number of registered voters in the household.

Average Household Income

The Average Household Income section allows users to select voters based on the reported average income of the census block.

Enter Criteria Below

The Freehand Query section provides a workspace for typing criteria directly into the Create Universes user interface. This type of criteria is considered independently or in combination with other criteria. This feature is a powerful tool for constructing complex queries and is intended for users with some previous experience writing queries in programs such as SQL or Excel. Once you become familiar with the codes and structure, this section is actually a faster and easier process for building queries.

An example of a freehand query would be “PermVBM & (Fem or Lat).” This criteria filters all Permanent Mail Ballot Voters who are either Female or Latino. “PermVBM”, “Fem”, and “Lat” are designated aliases that act as a simplified representation of the actual query code. In a typical query language, you would create field parameters by first identifying the field name (example: Gender) and then one or more field values that meets your criteria (Example: Female). The full query would be Gender=Female. The Freehand Query section uses aliases such as “Fem“ to replace the real query “Gender=Female”.

These aliases are connected by operators such as “And”, “Or”, and “And Not” to calculate the intersection, expansion, and negation of alias values.

The use of parentheses is very important when your criteria includes both an “and” and “or” operator. In the criteria example we just used, the parenthesis contained the (Fem or Lat) aliases. If the parenthesis were placed differently, the qualified count of voters would be different.

One unique aspect of this feature is the ability process counts by household. Queries beginning with “HH.1” will calculate all voters living in the same household as the qualified voter. Using “HH.2” will return all voters in households where 2 or more voters met the query criteria. If you write HH.1 (PVBM & Fem & Latino), the PDI will query all voters living with a Latina Perm Mail Ballot Voter.

For more information on using the freehand pseudo-code, contact your PDI account representative.

Type Codes

Archival Match - The individual is found only on Catalist’s archived files, but not on the current file.
Cross-state Move - The voter was previously registered in another state, registering for the first time in the application state.
Date Change - The voter previously had a registration date from an earlier election cycle, re-registration has updated it to the current election cycle.
First Time Registrant - The voter is a brand new registrant, never seen before on any state’s voter file.
In-State Move Cross County - The voter was previously registered in another county, re-registering in the applicant county.
In-State Move In-County - The voter was previously registered at another address, re-registering at the new address.
No Change Registered - No change to the voter file record. ie: Unchanged re-registrants. This should only result in active voter registration.
No Change Unregistered - Unchanged unregistered individuals; has remained unregistered.
No Match - Not found on any Catalist file at any address.
Other Address Registered - The voter is registered at a different address than the application address.
Other Address Unregistered - The individuals was found on Catalist’s unregistered persons file at a different address than the application address.
Other State Registered - The voter was registered in a different state than the application address.
Other State Unregistered - The individual is found on Catalist’s unregistered persons file in a different state than the application address.
Other - Other.
Status Change - The voter previously had a voter status of “inactive,” re-registration has updated it to “active.”

Election Results

The Election Results section contains information on how an area voted in a selected election for specific candidates based on vote percentage range. The following elections cycle are available.

2008 Statewide General Election (Presidential , CD, SD, AD, State Ballot Props)
2010 Statewide General Election (Governor, US Senate, CD, SD, AD, State Ballot Props)
2012 Statewide Primary Election (Presidential , CD, SD, AD, State Ballot Props)
2012 Statewide General Election (Presidential , CD, SD, AD, State Ballot Props)
2014 Statewide General Election (Presidential , CD, SD, AD, State Ballot Props)
2016 Statewide Primary Election (Presidential , CD, SD, AD, State Ballot Props)
2016 Statewide General Election (Presidential , CD, SD, AD, State Ballot Props)

Residential Information