These universe options should not be used for any future elections. They are provided here as a reference of universes that a previous campaign may have used.
Past Election Voter Universe Options
Simply click on one of the options below to view a printable copy.
Riverside City June 2015 (15RIV) Election Universe Options
Glendale April 2015 (15GL) Election Universe Options
Pasadena City/USD March 2015 (15PA) Election Universe Options
LA City/USD March 2015 (15LA) Election Universe Options
Standard March 2015 (15MM) Municipal Election Universe Options
March 2015 (15MU) Universe Options, enhanced with local Uniform District Elections
November 2014 General Election Likely Voter Universe Options (“14G1” – “14G6”)
June 2014 Primary Election Likely Voter Universe Options (“14P1” – “14P7”)
LA City/USD May 2013 (13LAg) Election Universe Options
LA City/USD March 2013 (13LA) Election Universe Options
Burbank 2013 Election Universe Options
LA City/USD March 2013 (13LA) Election Universe Options
Standard March 2013 (13MM) Municipal Election Universe Options
March 2013 (13MU) Universe Options, enhanced with local Uniform District Elections
Glendale April 2013 (13GL) Election Universe Options
Inglewood April 2013 (13IN) Election Universe Options
Compton April 2013 (13CO) Election Universe Options
November 2012 General Election Likely Voter Universe Options
June 2012 General Election Likely Voter Universe Options
Los Angeles City & LAUSD – March 2011 Election Likely Voter Universe Options – beginning with the smallest option, these universes focus on previous municipal and school board elections. They were designed specifically for the March 2011 City of Los Angeles municipal, LBUSD and LACCD elections.
Standard March 2011 Universe Options – Applicable to Bellflower, Carson, Commerce, Cudahy, Gardena, Glendora, Huntington Park, Lakewood, Monterey Park, Rosemead, San Fernando, South Gate & West Hollywood.
March 2011 Universe Options, enhanced with local Uniform District Elections – Applicable to Azusa, Beverly Hills, Calabasas, Cerritos, Claremont, Covina, Hidden Hills, La Canada-Flintridge, La Habra Heights, La Mirada, La Verne, Manhattan Beach, Monterey Park, Norwalk, Palos Verdes Estates, Paramount, Rolling Hills, San Dimas, San Gabriel & Temple City.
Glendale 2011 Universe Options – The below universes are designed specifically for the targeting the projected turnout of the April 2011 Glendale Municipal and School board elections. These universes initially focus on voters that voted in previous April odd year elections. Beginning with the smallest, or highest propensity universe of voters, each universe incrementally builds on the next to produce a variety of different counts to fit the unique needs and objectives of your campaign.
November 2010 General Election Likely Voter Universe Options (1110A-1110N)
2010 Basic Universe Options (Pre-Novmember 2010) – generic options
June 2010 Likely Voter Primary Universe Options (0610H-0610R2)
Preliminary 2010 Primary Universe Options (0610A-0610G2) – Created before 5/19/09 Special Election.
2010 Basic Universe Options (Pre-June 2010) – generic options
April 2010 Municipal Election Universe Options – beginning with the smallest option, these universes initially focus on previous April even year elections. They were designed specifically for April 2010 municipal elections in the cities of Culver City, El Segundo, Lancaster, Lawndale, Malibu, Santa Clarita, Walnut and Whittier. Notice that some of these universes incorporate November odd year election history. These lower turnout November elections are typically from overlapping school district elections, which are an ideal source of high propensity vote hisitory.
April 2010 Arcadia Municipal Election Universe Options – designed specifically for the 2010 City of Arcadia municipal election. Some of these universes incorporate previous Arcadia USD election history as another way to capture high propensity voters.
April 2010 Long Beach Universe Options (Designed for Mayoral, City Council and School Board elections)
Standard November 2009 Universe Options (UDEL) – beginning with the smallest option, these universes initially focus on previous November odd year elections. In most of these universes we have taken special consideration of the 11-05 election. Because the 11-05 election was also a statewide special election it had an inflated turnout that was significantly higher than previous November odd year elections.
Basic Universe Options (2009-2010) – Created before 5/19/09 Special Election.
Preliminary November 2009 Universe Options (UDEL) – created before 5/19/09 Special Election.
Glendale – April 2009 Universe Options
Long Beach Council District 1 – April 2009 Special Election Universe Options
Inglewood – April 2009 Universe Options
Arcadia USD – April 2009 Universe Options
Compton – April 2009 Universe Options
Standard March 2009 Universe Options – Applicable to Bell, Bellflower, Calabasas, Clovis, Commerce, Cudahy, Gardena, Glendora, La Habra Heights, Monterey Park, Rosemead, San Fernando, South Gate and West Hollywood.
March 2009 Universe Options, enhanced with local Uniform District Elections – Applicable to Azusa, Beverly Hills, Cerritos, Claremont, Covina, Hidden Hills, La Canada-Flintridge, La Mirada, La Verne, Manhattan Beach, Monrovia, Norwalk, Palos Verdes Estates, Paramount, San Dimas, San Marino and Temple City.
Carson – March 2009 Universe Options
Los Angeles/LAUSD – March 2009 Universe Options
Pasadena – March 2009 Universe Options
Redondo Beach – March 2009 Universe Options
Burbank February 2009 Universe Options
2008 General Election Likely Voter Universe Options
2008 Basic Universe Options (General) – generic options
June 2008 Likely Voter Primary Universe Options
2008 Basic Universe Options (June) – generic options
April 2008 Municipal Election Universe Options – incorporate vote history that focuses on previous April even year elections. They were designed specifically for April 2008 municipal elections in the cities of Arcadia, Culver City, El Segundo, Lancaster, Lawndale, Malibu, Santa Clarita, Sierra Madre, Walnut and Whittier. Notice that some of these universes incorporate November odd year election history. These lower turnout November elections are typically from overlapping school district elections, which are an ideal source of high propensity voter hisitory.
April 2008 Long Beach Universe Options (Designed for City Council and School Board elections)
February 2008 Presidential Primary Likely Voter Universe Options
2008 Basic Universe Options (February) – generic options
November 2007 Standard Likely Voter Universe Options (UDEL) – incorporate vote history that focuses on previous November odd year elections. Notice that in most of these universes we have taken special consideration of the 11-05 statewide special election. Note that the 11-05 election had significantly higher turnout than previous November odd year elections because it was also a statewide special election.
2006 General Election Likely Voter Universe Options
2006 Basic Universe Options (General) – generic options
2006 Basic Universe Options (Primary)– generic options, including vote history from 11/05.
June 2006 Preliminary Primary Universe Options 11-17
April 2006 Municpal Election Universe Options (Designed for LA County local municipal elections)
April 2006 Long Beach Universe Options (Designed for Mayoral, City Council and School Board elections)
OLD 2006 Basic Universe Options (Primary) – do not include vote history from 11/05.