PDI Data Field Descriptions

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Below is a list of data fields found throughout the PDI Platform along with a straightforward description.

  • TOTAL: Total Voters as described in the Select and Page/Report Filter

  • DEM: Democrats

  • DEMPLUS: Includes all Democrats plus any other non-Democrats or non-Republicans who have contributed to Democratic/progressive causes, requested a Democratic Party primary ballot or were formerly registered as a Democrat.

  • REP: Republicans

  • REPPLUS: Includes all Republicans plus any other non-Democrats or non-Republicans who have contributed to Republican/conservative causes, requested a Republican Party primary ballot or were formerly registered as a Republican.

  • OTHER (NOT DEM OR REP): Any voter registered with a party other than Democrat or Republican

  • INDEPENDENT (IND/NPP): Non-partisan designations such as No Party Preference, Decline to State, unaffiliated Misc registrations and American Independent registrations*.

  • MPL (MINOR PARTY LIBERAL): Green, Natural Law, or Peace and Freedom Party

  • MPC (MINOR PARTY CONSERVATIVE): Libertarian or Reform Party

  • (DEMPLUS OR MPL) = This option includes all Democrats plus other Dem leaning Independents and other minor party liberal voters.

  • NOT (REPPLUS OR MPC) = This option includes all Democrats plus other Dem leaning Independents and other minor party liberal voters, while excluding just voters that are Reps, Republican leaning or a minor party conservative (MPC). Choose this if you are looking for "Democrats and NPP/DTS” voters.

  • GREEN: Green Party

  • PEACE & FREEDOM: Peace and Freedom Party

  • NATURAL LAW: Natural Law Party

  • LIBERTARIAN: Libertarian Party

  • REFORM: Reform Party

  • DECLINE TO STATE: Registered and checked Decline to State/No Party Preference

  • AMERICAN INDEPENDENT*: American Independent Party. *At least 75% of American Independent voters registered with the party by mistake under the assumption they were registering as an “independent”.

  • MISC.: Voters who are technically recognized as unaffiliated or no-party-preference. When registering voter did not to check a box and/or used the Other option and wrote the name of an unrecognized party or entry. The most common entries are “None”, “Independent”, “Other”, “NA” or “No”, plus hundreds other entries, including a few parties trying to establish themselves and other entries that are obscene or complete nonsense, like the Pirate Party or Rock n Roll party.

  • PURE DEM: Only Democratic voters in house are Democrats.

  • PURE REP: Only Republican voters in house.

  • POLITICAL DONOR: Donated to any campaign or political organization based on name and address matches between the PDI voter file and publicly reported donations at the state and local levels.

  • DONATED DEM: gave money to a Democrat Candidate or Committee

  • DONATED REP: gave money to a Republican Candidate or Committee.

  • WASDEM: previously registered as a Democrat AND NOT currently registered Dem.

  • WASREP: previously registered as a Republican AND NOT currently registered Rep.

  • DEM BALLOT REQUEST (PAST PRIMARY): Any voter who has requested a Democratic ballot in a prior primary election cycle

  • REP BALLOT REQUEST (PAST PRIMARY): Any voter who has requested a Republican ballot in a prior primary election cycle

  • *PERMAMENT VOTE BY MAIL (PAV/PVBM): Registered Permanent Absentee Voter, also known as Permanent Vote By Mail or PVBM. This is only applicable outside of California or in states that do not have All Mail Ballot elections.

  • ANY EARLY VBM: Voter Usually or only has Returned absentee ballot 9 or more days prior to election day

  • ALWAYS LATE: Multiple ballots cast (by mail or in person), ALL of which were within eight days before or on Election Day.

  • 1+AV / ANY VBM: Voters Who Voted By Mail at least 1 Time in Prior Election.

  • HAS PHONE (ALL): voters with at least one phone record associated with either a landline/home or cells/mobile number.

  • LANDLINE/HOME PHONE: voter has a LANDLINE phone number. May or may not have a wireless phone number.

  • MOBILE PHONE: Has wireless (cell) phone number. May or may not have a home phone number.

  • HAS EMAIL: voter has at least one email address from the registrar voter file or commercial source.

  • HOMEOWNER: Identifies voter as owner of registered residential address base on county assessor file.

  • NO HOMEOWNER IN HOUSE: voter at address without another voter identified as a owner of registered residential address.

  • APARTMENT (APT) RENTER: voters at address with unit # and not matched has homeowner.

  • MOBILEHOME: voters at addresses identified as being in a Mobile Home Park.

  • AVERAGE INCOME <$50000: voters in census block groups with an average household income under $50,000 per year.

  • AVERAGE INCOME $50K-$100k: voters in census block groups with an average household income between $50,000 and $100,000 per year

  • AVERAGE INCOME >$100000: voters in census block groups with an average household income over $100,000 per year

  • 20%+ COLLEGE GRADUATES: voters in census block groups with 25% or more of its population identified as having a bachelor's degree.

  • 50%+ COLLEGE GRADUATES: voters in census block groups with 50% or more of its population identified as having a bachelor's degree.

  • FEMALE: Female Voters

  • MALE: Male Voters

  • GENDER UNKNOWN: Voter has no sex data found on registration or has a given name that cannot be used to determine their likely sex.

  • AGE 18-34: voters between 18 and 34 years of age based on their age as of December 31st of the current year

  • AGE 35-49: voters between 35 and 49 years of age based on their age as of December 31st of the current year

  • AGE 50-64: voters between 50 and 64 years of age based on their age as of December 31st of the current year

  • AGE 65+ / NO AGE: voters over 65 years of age or no age indicated on registration; no age indicated indicates an older registration record, before birthdate was a required field.

  • FOREIGN BORN: voter born outside of the U.S.

  • U.S. BORN: voter born inside of the U.S.

  • BIRTHPLACE UNKNOWN: Voter with no/unknown birthplace listed on registration

  • AFRICAN-AMERICAN: formulaically determined likely African American voter.

  • ASIAN (composite): Likely Asian voters, including Chinese, Filipino, Korean, Vietnamese, Southeast Asian, Chinese/Korean, Chinese/Vietnamese, Chinese/Kor/Viet, or Misc. Asian born voters. (DOES NOT include East Indian, Pacific Islander or AsianAnglo).

  • LATINO: Likely Latino voter, based on surname and other data fields (includes all Spanish Ballot Preferred/Probable Speakers).

  • CHINESE SPKR: Probable Chinese Speaker, based Chinese language ballot request plus born in nation where said language is spoken (ie. Born in China, Hong Kong, Taiwan).

  • KOREAN SPKR: probable Korean speaker, based Korean language ballot request plus born in Korea

  • SPANISH SPKR: probable Spanish speaker, based on Spanish language ballot request plus born in nation where said language is spoken.

  • TAGALOG SPKR: probable Tagalog speaker, based Tagalog language ballot request plus born in Philippines

  • VIETNAMESE SPKR: probable Vietnamese speaker, based on Vietnamese language ballot request plus born in Vietnam.

  • CHINESE BALLOT: registered with state to receive a Chinese language ballot

  • KOREAN BALLOT: registered with state to receive a Korean language ballot

  • SPANISH BALLOT: registered with state to receive a Spanish language ballot

  • TAGALOG BALLOT: registered with state to receive a Tagalog language ballot

  • VIETNMS. BALLOT: registered with state to receive a Vietnamese language ballot

  • ARMENIAN: likely Armenian voter based on surname and other data.

  • EAST INDIAN: likely (East) Indian (people with origins from India, Sri Lanka, Bangladesh or Pakistan/ AKA “South Asian”. It is NOT included in ASIAN Composite

  • JEWISH: likely Jewish voter based on surname and other data fields

  • PACIFIC ISLANDER: Likely Pacific Islander (AKA Polynesian). It is NOT included in ASIAN Composite

  • PERSIAN: likely Persian voters based on surname and other data.

  • CHINESE: likely Chinese voter based on surname and other data (includes all Chinese Ballot Preferred/Probable Speakers)

  • FILIPINO: likely Filipino voter based on surname and other data (includes all Tagalog Ballot Preferred/Probable Speakers)

  • JAPANESE: likely Japanese voter based on surname and other data (includes all Japanese Ballot Preferred/Probable Speakers).

  • KOREAN: likely Korean voter based on surname and other data (includes all Korean Preferred/Probable Speakers).

  • SOUTHEAST ASIAN: likely Cambodian, Lao, Hmong or Thai voters

  • VIETNAMESE: likely Vietnamese voter based on surname and other data (includes all Vietnamese Ballot Preferred/Probable Speakers)

  • CHINESE/KOREAN SURNAME: voters with surnames that are common for both Chinese and Korean and no other distinguishing data is available

  • CHINESE/VIET SURNAME: voters with surnames that are common for Chinese and Vietnamese and no other distinguishing data is available

  • CHIN/KOR/VIET SURNAME: voters with surnames that are common for Chinese, Korean and Vietnamese and no other distinguishing data is available

  • ASIAN/ANGLO SURNAME: voters with surnames that are common for both Asian and Anglo and no other distinguishing data is available (NOT included in ASIAN Composite)

  • REG BEFORE/BETWEEN/AFTER MM-YY: Voter with registration processed Before/Between/After the indicated date(s) based on the 15 day close of registration for each election date and considering each voter’s existing election vote history to avoid including re-registrants.

  • VOTED MM-YY: Cast a ballot in the indicated election Month and Year (“G”=General, “P”=Primary & “S”=Special).

  • VOTED A of B (XX-XX thru XX-XX): cast a ballot at least (A) number of times in (B) number of elections, with specific elections indicated with a “G” for Statewide General, “P” for Statewide Primary and “S” for statewide special in Month/Year in parentheses.

 

You are not restricted by the above listed options. You can request a count of other variables. You might want a count of Pacific Islander, Filipino, voters Age 47+, in Apartment Renters and IND voters combined. Just ask, we’ll be happy to count it for you.

 

For more details on the above items visit https://pdihelp.zendesk.com/hc/en-us/articles/4408591209492-Data-Fields-Descriptions